It barely needs saying that this is a challenging time for the retail sector. To a degree, we have been here before, at the start of the economic downturn in 2008. I remember it very well. As retailers ourselves, we were all looking for anything that might offer an advantage, and many turned to customer counting, using hardware that relied on bespoke technology to count footfall in store. They reasoned that the more data they could access, the better they would understand how to run their business more effectively and profitably.
In 2022, we face an even tougher time for bricks and mortar retail, yet the new technology that retailers installed last time could now be up to fifteen years old, and no longer up to task. In some cases, footfall counters depend on outdated software, and are at risk of compromising their business networks. In others, the lens mechanism has become so dirty that the data it provides can no longer be relied upon.
